Jonathan Yabut is the Season 1 Winner of the hit Asian reality TV show, The Apprentice Asia, and is best-selling author of his motivational and autobiography book “From Grit to Great”.

Also known as the “Millennial Guru,” Jonathan is a multi-awarded marketer and HR professional with over 10 years of commercial experience in telecommunications, pharmaceutical, and aviation industries.

He is Asia’s leading motivational speaker on topics involving leadership, millennials, and digital marketing. Jonathan today serves as the managing director of JY Consultancy & Ventures – a marketing and Gen Y talent consultancy group he founded in 2014 based in Southeast Asia.

He continues to dream to become the Philippines’ president when he retires at the age of 45.



Jonathan Yabut finally launches his first book which shares his life journey to winning The Apprentice Asia. FROM GRIT TO GREAT is a delightful treat for aspiring students, millennial workers, and budding entrepreneurs of all ages looking for inspiration and motivation on how to “make it big.” It’s the book where business meets wit. Join Jonathan as he discusses the following topics:

  • FUEL YOUR SUCCESS FROM GRIT: What is grit? How do you develop grit? Jonathan explains that you don’t need to become an Einstein, a Richie Rich, or a royalty to succeed in life – what you need is grit.

  • BEHIND THE SCENES SPILLED: From bedroom to boardroom, Jonathan shares never-before-revealed thoughts and life lessons taken from Mr. Tony Fernandes and fellow candidates.

  • HACK THE CORPORATE WORLD: From working hard to working smart, get practical tips on how to climb the corporate ladder faster!

  • BE THE NEXT APPRENTICE: Aspiring to join The Apprentice Asia? Learn tips and tactics from the winner himself!


Packed with his signature rants and inspiring quotes, “Fast Forward” showcases advice that cover the classic life cycle of an average employee: finding a job, learning from others, defeating office politics, loving a boss that you hate, getting promoted, and deciding to finally quit to find greener pastures. The book is loaded with practical lessons and stories which the Asian Apprentice learned in his work experiences around the world. Fast Forward was written by a millennial for the millennial on how to fast track one’s career despite the ruthless politics in the competitive business world.


In his third book, Jonathan Yabut also talks about the ambiguous and tricky choices we take while navigating the murky waters of corporate success: should we focus on our careers or should we live more for love and life? Or can we have both? Are we working to live or are we living to work? This book is your ultimate wingman on how to balance success at work and happiness in life.